A collection of some of the weird and wonderful social work I got to work on on Wendy’s.
Boomerverse
We were big on Twitter, but our Facebook content sucked because of Best Practices.
But guess who’s prolific on Facebook? Your Mom [and Dad].
So we started posting like a Boomer - and shattered all of Facebook’s benchmarks.
The whole team got involved in this one - here are some of my fav additions.
Cast Study
Some of my favs
Not like other fries
THE ULTIM-ATE ‘EM
Wendy’s fries are guaranteed to be always hot & crispy. So we created short online videos spoofing reality dating shows that ask the ultimate question: will you stop settling for cold & soggy fries and choose hot & crispy instead?
TOO HOT & CRISPY TO HANDLE
Don’t risk it with your biscuit
To advertise Wendy’s biscuit breakfast and educate people on the dangers of bad biscuiting, we created a Safety PSA campaign ‘Don’t Risk It With Your Biscuit’, aimed at teaching the public that good biscuiting = great breakfast.
In true PSA style we used the help of puppets in our online videos to spread our message.
We also created some educational materials for the Internet in the form of our B.B.E.P (Better Breakfast Education Program) initiative.
We even hosted an all-internet Zoom presentation with breakfasting expert Chris P. Bacon.
And what’s a PSA campaign without some educational posters?
Whatever wakes you up…
…in a cup?
There are things that get you out of bed. And then there are things that really WAKE YOU UP.
(That wake up thing is FREE at Wendy’s with your breakfast)
Sleep on this deal
Breakfast is often the first thing people think about in the morning. So we made sure Wendy’s $3 Breakfast was the last thing they thought about before they went to bed… so that when they woke up OUR breakfast was the first thing they thought about. (You get it!)
Introducing Wendy’s $3 Breakfast Sleep Stories. Audio breakfast sleep aids designed to ease even the most stressed of minds by reminding you that a delicious, affordable and reliable breakfast is available at Wendy’s in the morning. So now you have one less thing to worry about. Sleep tight!